MOSALSK, Russia ? the trail into city is just a track that is potholed moving villages of log cabins and fallow areas that speak into the poverty which includes gripped this element of main Russia so long as everyone can keep in mind.
But on a lane where geese waddle through dirty puddles, a stone building holds crate upon crate of the region’s one valuable harvestable commodity: individual locks, a lot of it naturally blond.
This is golden treasure for the global beauty industry.
“Nobody else has this, no body in the field, ” said Aleksei N. Kuznetsov, the building’s owner. “Russian locks is the greatest on earth. ”
Purchasers of peoples locks, many of them small-scale Russian and Ukrainian itinerant operators whom offer to hair processors like Mr. Kuznetsov, flock to bad areas similar to this. Money in hand, they spend little amounts for a head’s worth of tresses sheared from ladies who usually have few alternatives that are economic.
Very very very Long desired for wigs and toupees, peoples locks happens to be in specially sought after for locks expansion procedures much more affluent countries. Dark hair from Asia and China is much more abundant, but blond as well as other light shades are respected with regards to their general scarcity and since they’re better to color to complement virtually any woman’s natural color.
The biggest marketplace is the usa, where thousands of beauty salons provide locks extensions. African-American ladies have long used hair extensions, nevertheless the trend among ladies with lighter locks is popularized by celebrity recommendations through the loves of Jessica Simpson and Paris Hilton.